Powering moments that matter
At Live, we’re your backstage partner, your trusted crew and your one-stop shop for everything that powers unforgettable experiences. Born from a love of sound and forged in the heart of the live events industry, we offer cutting-edge audio, lighting, AV solutions, LED screens, cables and every last essential you need - all under one roof.
Our journey began as Sound Technology, a name synonymous with professional audio and lighting distribution. For years, we supported the live events industry with quality gear and dedicated service. But as the world of live events evolved, so did we. We recognised that the industry needed something more - a fresh, focused approach that understands the unique pace, pressure and passion behind projects.
So, we listened. We heard the demands for reliability, flexibility and a partner who truly speaks the language of live events - from tech specs to backstage logistics. That’s why, backed by the strength and resources of Midwich, we launched Live - a new division dedicated entirely to the live events world.
We’re experiencing a pivotal moment for live events
The live events industry is at a turning point. Large-scale events are making a strong comeback. Hybrid and immersive experiences are accelerating faster than ever. And the need for reliability - on stage, backstage and beyond - has never been greater.
This perfect storm of opportunity calls for a new kind of partner. One that’s built for what comes next.
Live is that partner.
By uniting the trusted legacies of Sound Technology, PSCo and Dry Hire Lighting under a single, streamlined brand, Live brings you:
- One business focusing solely on your needs
- One account with seamless service
- A complete portfolio of industry-leading products from pro audio and lighting to LED video, projection, cables and beyond
- Expert support from people who live and breathe live events
We're not outsiders looking in
What makes Live different? We’ve grown up in this industry. We know the thrill and the chaos of show day because we’ve been there.
Our team brings passion and purpose, combining real-world experience with distribution scale. We only offer stage-proven equipment you can trust - gear that professionals rely on every time.
And as part of the Midwich Group, we bring unmatched stability, investment and reach - giving you the confidence that comes from working with a partner who’s here for the long haul.
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Passion
We love live music and events as much as your customers do.
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Reliability
In the chaotic world of live events, we’re the one you can count on.
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Expertise
We don’t just sell gear – we solve problems, offer solutions and ensure the show goes on.
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Connection
We’re not just a distributor, but part of the community, attending shows, supporting artists and celebrating the craft.
Contact us
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